The Challenge

Following an acquisition, Mother Clucker needed a dedicated designer to support their expansion across the country. The brand had to work across everything at once – packaging, advertising, in-store screens, delivery app storefronts, and self-serve kiosks – all ready in time for a new flagship opening in London.

My Solution

I was brought in on a nine-month retainer to lead the brand rollout across every format, including in-store graphics, packaging design, advertising, campaign work, and social content. I also designed the UI/UX for the flagship store’s till systems and customer ordering screens, treating every touchpoint as part of one consistent system rather than designing each in isolation.

Impact

The flagship store launched successfully in London, and sales grew across the UK on Deliveroo and Uber Eats alongside a significant increase in social following. The visual system built during the retainer continues to inform how the brand rolls out to new locations.