The Challenge

Carbon Integration came to me spending heavily on PPC advertising without seeing the return to match. I investigated and traced the real issue back to their website. It was outdated, slow, and not built to convert the traffic they were paying for.

My Solution

I proposed a full website redesign, with conversion rate optimisation built into the UI from the start. I began by analysing their existing user behaviour data to understand where visitors were dropping off, then mapped out wireframes and prototypes in Figma before rebuilding the site on WordPress.

Impact

Over the following year, Carbon Integration saw a significant increase in conversions and a lower cost of acquisition, alongside positive feedback from customers on how much easier the site was to navigate and use.