The Challenge
Balgo (then called Pet Acumen) came to me wanting to reposition their existing brand entirely – moving from a vet-on-demand app to an organic pet supplement brand. This meant starting from scratch: a new name-ready identity, logo, typeface, colour scheme, packaging, and overall visual language, alongside a proper D2C online store to sell through.

My Solution
I led the art direction toward a warm, organic feel, built around a series of hand-painted illustrations representing each of the brand’s natural ingredients. Packaging was developed in collaboration with their legal team to ensure full compliance. For the online store, I designed comprehensive wireframes, user journeys, and prototypes in Figma before building the site out on Shopify. Beyond the core rebrand, I also produced social media content and supporting print collateral, including compliment slips, packing slips, till leaflets, and retailer materials.

Impact
The initial product range gained strong traction following launch, giving Balgo the confidence and momentum to bring their secondary product to market faster than originally planned. Customer response was positive with customers complimenting the brand and it’s overall look and feel.