The Challenge

Byron needed fast-turnaround visuals for a social campaign, but the brief quickly exposed a bigger problem: inconsistent assets across 21 UK restaurants with no central system to manage them.

Our Solution

We stepped in as Byron’s dedicated creative team – designing and producing across menus, A-boards, packaging, stickers, and OOH. Alongside the output, we built a central asset library and brand playbook so every restaurant could roll out updates consistently. The social and in-store campaign earned a D&AD commendation.

Impact

Byron’s visual presence unified across the estate in under nine months. The asset library became the chain’s creative backbone, and continued as the design standard even after a change of ownership.