The Challenge

Byron initially needed fast-turnaround visuals for a social campaign, but working on it revealed a larger problem – the existing design library had become outdated and inconsistent, and needed a proper refresh to bring everything back in line.

My Solution

I worked directly with Byron’s marketing team as their sole designer, covering all touch points across print and digital. Alongside this, I helped refresh and rebuild their asset library and brand playbook, so every restaurant had access to an up-to-date, consistent set of materials they could roll out properly.

Impact

Byron’s visual presence was unified across the estate within nine months, and the campaign picked up a D&AD commendation. The refreshed library became the chain’s creative standard going forward, and it’s still the foundation they use today, even after a change of ownership.