The Challenge

Mother Clucker needed everything at once: a brand that could live on packaging, OOH, in-store screens, delivery app storefronts, and self-serve kiosks – all ready for a flagship opening. The visual system had to be bold enough to grab attention at scale and flexible enough to work at napkin size.

Our Solution

We built a modular visual kit around bold typography and a high-energy colour palette – designed to scale without losing impact. Our team produced packaging graphics, POS and kiosk UI, delivery platform storefronts, and an OOH campaign that ran across the London Underground. Every format was considered as part of a single system, not designed in isolation.

Impact

Flagship footfall exceeded projections at launch. Uber Eats and Deliveroo highlighted the storefront design on their own social channels. The asset system now templates every future franchise launch – a library that keeps working long after the opening week.